An Adieu To Engagement

Last week, Twitter published a shortlist of best practices for brands based on 20,000 Promoted Tweets over a three-month period. Their findings suggested that brand engagement on the platform proved Continue reading →

Winning With Predictive Data

On Monday night, the Louisville Cardinals won the 2013 NCAA National Championship. You probably heard. Perhaps you even picked them. I did. According to 8.15 million brackets in ESPN’s Men’s Continue reading →

Unleash the Annual Report

As President Obama delivered his 2013 State of the Union Address a few weeks ago, I watched a ripe marketing opportunity grow moldy in a Tupperware container vacuumed-sealed by convention. Continue reading →

The Wide World of Digital Romance

Bruce Kasanoff recently published a story about a fictional mobile app called Soulmate – a GPS-enabled tracking device that locates, as the name suggests, your soulmate. The mythical service uses Continue reading →

The Empathy Engine

The old proverb reads, “Don’t open a shop unless you know how to smile.” Despite the ageless advice, this idea is lost on most brands. Empathy is an endangered species Continue reading →

Limits of the Crowd

Earlier this month, CBS’s TV incarnate Hawaii Five-O threw a creative curveball. The show offered its audience a place in the director’s seat, enabling its fans to choose the ending Continue reading →

Social Media, Privacy & Instagram’s New Myopia Filter

  About a month ago, Instagram decided to make some changes to its longstanding Terms of Service conditions. Almost immediately, people on social media ignited with fury, bubbling with betrayal Continue reading →

5 Digital Trends for 2013

First of all, I hate things like this. Yearly prediction lists. Especially from marketers. There are already way too many. And most of them all list the same handful of Continue reading →

Lest We Forget Too Soon

It’s been a crazy week in the news. People are confused. Maybe scared. Definitely outraged. Betrayed. Threatened. Deflated. We have questions, simple ones, like “why does this keep happening?” and Continue reading →

Maybe She’s Just Not That Into You

The persistent branding babble about nurturing meaningful relationships with consumers makes me wince. It’s marketing’s most pathetic pickup line. And the sound of it ought to make everyone involved feel Continue reading →